VON SPREE communication design

VonSpree_Optima

OPTIMA

Because our generation is losing touch with typewriters, we decided to acquire such a machine to get inspiration for a magazin poster. We quickly found an old Optima in Berlin Wedding. While carrying this “heavyweight” home we became curious on its inner life and set-up. We got truly carried away while dismantling the machine and started arranging its components, bits and parts in order not to loose any of them. Out of this endeavor our artwork was born: a visualization of the actual complexity and fineness of this machine.
© Robert Brommer, Jörg Junghans, Marko Mitter
VON SPREE communication design, 2015